A solid marketing strategy increases the likelihood of making the right contact, with the right prospects, at the right time. Proper planning helps you determine how to position your product or service, identify your target customers, locate them, and entice them to do business with you. You can replace reliance on cold calls and ineffective tactics with focused, targeted strategies – messages that connect with your customers. When you continue to communicate with clients and partners during slow times, you will reap threefold the reward over those who do not. Quantifying marketing goals up-front allows you to measure program effectiveness and adjust tactics as needed, optimizing resources.
Korat Marketing is a strategic marketing consulting firm with expertise in positioning organizations, analyzing and segmenting target markets, developing marketing strategies. We are able to take full responsibility of your marketing programs, or contribute as an additional member of your team. Our experience also includes the development of communications tools such as brochures, web sites, corporate identity materials and public relations activities. We can assist with the facilitation, development, direction and execution of marketing plans, campaigns and programs.
Marketing Offerings:
- Marketing Planning and Strategy Development
- Positioning for Companies and Products
- Competitor Analysis
- Revenue Forecasts and Revenue Stream Development
- Market Research
- Focus Groups
- Secondary Research
- In-depth Interviews
- Online Interviews
- Survey Development
- Data and Information Analysis
- Research Reports and Presentations Appropriate for Senior Level Executives
- Customer Buying Habits
- Product Testing
- Market Trend Analysis
- Market Sizing
- Target Market Identification
- Channel Analysis
Research
Understanding market conditions, competitive landscape, economic projections and target markets is vital to a successful marketing campaign. Korat offers both secondary and primary research services in the form of focus groups, interviews, written, phone and web-based quantitative work. Custom research projects can be conducted should clients have specific data and information requirements.
Certain research methods are more appropriate than others. Korat has experience in a range of data collection and research methodologies.
Management of Primary Research to Investigate:
- Customer Buying Habits
- Product Testing
- Sales Channel Identification
Secondary Research
- Market Trends
- Target Market Identification and Selection
- Industry Trends
- Channels
Competitive Intelligence
- Competitive Landscape
- Competitor Practices
